Rokoko empowers creators with innovative motion capture technology, enabling artists to bring animated characters to life with intuitive, real-time tools. This project documents the rollout of a revitalized brand identity.
Client
Rokoko
Year
2022
My role
Brand Identity, Merchandising, Design for print, Design systems, Packaging design
Tools
Figma
InDesign
Illustrator
Keynote
Project Background
Rokoko is a leading motion capture company providing hardware and software for animators and creators worldwide. In 2022, Rokoko partnered with E-types for a full rebrand, redefining their visual language across all platforms. My role focused on translating this new direction into everyday brand assets, building consistency from packaging and print to digital templates and merchandising.
The Challenge
The task was to unify all Rokoko’s brand touchpoints under the new identity and bringing clarity and cohesion to all brand communication. Deliverables needed to stand out visually, support a fast-moving tech environment, and reinforce Rokoko’s position as a creative leader in motion capture technology.
Table of Contents
01. Research - Laying the Foundation
Overview
UNDERSTANDING THE BRAND MANUAL
DESIGN AUDIT
PRIORITIES & ROLLOUT APPROACH
IMPLEMENTATION PLAN
The First Steps
Before rolling out any visual assets, I took a strategic approach to fully understand the new Rokoko brand system and its intended impact. This foundation phase involved close collaboration, careful analysis, and detailed planning to ensure every execution was true to the brand’s vision and scalable across every touchpoint.
Understanding the Brand Manual
I began by thoroughly studying the comprehensive brand manual provided by E-types. This document defined the brand’s visual DNA and covering everything from typography and logo rules to color palette and photographic style. I translated these guidelines into actionable frameworks that could be consistently applied across all channels.
Design Audit
I conducted an audit of Rokoko’s existing assets like slides, social templates, packaging, and print materials, to identify legacy elements, areas for improvement, and points of friction. This step revealed inconsistencies in visual style and messaging, highlighting where the new brand creates the most impact and updates were most urgent.
Priorities & Rollout Approach
With a clear landscape and goals, I worked with the team to prioritize high-impact touchpoints, such as company slides, Quick Start guides, and social media branding. The rollout plan balanced urgent business needs, visibility, and user value, ensuring smooth adoption of the new brand system across teams.
Implementation Plan
I narrowed down templates, checklists, and documentation to streamline the asset creation and the upcoming process of updating them. This allowed for efficient, repeatable application of the new brand identity and made it easy for all team members to maintain consistency as new deliverables were produced.
02. Define - Brand Building Blocks
Comprehensive Design System
The design system forms the backbone of Rokoko’s new brand identity. It establishes the visual rules for logo usage, color palette, typography, grid structure, and graphic elements to ensurine consistency across every touchpoint.
03. Implementation - Reaching All Touchpoints
Overview
DECK TEMPLATE
SOCIAL MEDIA BRANDING
EMAIL COMMUNICATION
QUICK START GUIDES
HEADRIG PACKAGING
Bringing the Brand to Life
With the design foundations in place, the next phase focused on practical implementation: translating Rokoko’s refreshed identity into a cohesive experience across slide decks, social media, email, print, product guides, and packaging.
Deck Template
I developed a flexible Google Slides template designed for both internal and external use, supporting global presentation needs. The template offers seamless switching between dark and light modes, ensuring content remains legible and visually engaging in any context.
Social Media Branding
Refreshed and unified Rokoko’s social channels with consistent visual assets and brand-aligned messaging. The new style enhances community recognition and strengthens engagement, making the platforms a vibrant space where artists and animators connect and learn from each other.
Instagram Grid Posts
Instagram Stories
Job Listings
Instagram, Facebook, LinkedIn & Employee Branding
Event Headers & Ads
Youtube Thumbnails Guide
Email Communication
A visually streamlined email template in Ortto was crucial, prioritizing a clear information hierarchy with bold headlines and lively imagery. This unified approach boosts brand recognition across campaigns and makes it easier for teams to tailor messages for different audiences.
Headrig Packaging
I created the packaging for Rokoko Headrig, the first product introduced under the new brand system. The design emphasizes brand recognition, minimalism, and practicality, focusing on a cohesive unboxing experience that complements the innovative hardware inside.
Quick Start Guides
I designed concise, user-centric manuals to help customers assemble and operate Rokoko hardware products with confidence. The guides are clear and practical, guiding users step by step while connecting them with additional help resources for a smooth onboarding experience.
04. Reflect - Outcomes & Insights
Overview
LASTING IMPACT
WHAT I LEARNT
Summary
The consolidation and rollout of Rokoko’s refreshed brand identity had a major impact on every level of the company. Building on an inspired concept from E-types, the coordinated execution not only brought new visual energy to all touchpoints but also fostered clarity and consistency across teams and channels.
Lasting Impact
The unified brand system elevated Rokoko’s perception in the market, making the company stand out as a creative and trustworthy leader in motion capture technology. Teams gained practical tools for communication and storytelling, supporting smoother internal workflows and more impactful marketing.
What I Learnt
This project reinforced the importance of strategy and attention to detail in executing a rebrand across dozens of assets. Adapting one high-level vision for real-world applications required cross-team collaboration, system thinking, and ongoing iteration, which are skills that continue to shape my approach to design leadership.
Let's build together?
© Barbora Gadlinova 2025
