Rokoko Branding – Barbora Gadlinova

Client — Rokoko

Discipline — Commercial design, Branding, Webdesign, Merchandising, Design for print, Design systems, Packaging design

Year— 2022-2023

Rokoko is a motion capture company with both hardware and software products that allow their users to breathe life into animated characters with intuitive real-time full body motion capture system. I entered Rokoko at a very exciting time, just before a complete rebrand which was facilitated by the Copenhagen-based brand agency E-types. They delivered a high level brand manual defining the new look & feel, and my tasks after that revolved around implementing the new art direction into all Rokoko's marketing touchpoints.

Company slides template

A 40+ slides google slides template that is ready and comprehensive to use for any company member for both external and internal purposes. The slides cater to both bright and darkmode.

Social Media branding

Rokoko surpasses all of their competitors in the industry in their social media followers and community members. The user engagement is a huge part of Rokoko's core values as their social channels foster a vibrant and encouraging community of artists of all proficiency levels and create an inspiring and inclusive space for artists to learn from one other.

Email communication

I created a ready-to use email template in Ortto which can be easily modified by the growth team and cater to their needs in all email marketing communication with Rokoko's audience. The goal was to streamline the visual expression with all other brand touchpoints and allow clear focus on the message with large headlines and vibrant header images.

Quick Start Guides

Quick Start Gudes are manuals included in the box with every Rokoko hardware product. They provide a swift introfuction into how to assemble your product, connect it, what kinds of batteries to use, how to handle and store your product and they also provide useful links to the helpdesk articles on those products.

Commercial print

During my time at Rokoko I've created a multitude of postcards, brochures, merchandise items, conference rollups and designs for conference stands.

Headrig packaging

I designed the packaging for Headrig - a lightweight face capture mount. This is the first from the series of boxes using a new brand direction - focused on brand recognition, minimal design and practicality.