Rokoko Website – Barbora Gadlinova

Client — Rokoko

Discipline — Commercial design, Branding, Webdesign, Merchandising, Design for print, Design systems, Packaging design

Year— 2022-2023

Rokoko is a motion capture company with both hardware and software products that allow their users to breathe life into animated characters with intuitive real-time full body motion capture system. I entered Rokoko at a very exciting time, just before a complete rebrand which was facilitated by the Copenhagen-based brand agency E-types. They delivered a high level brand manual defining the new look & feel, and my tasks after that revolved around implementing the new art direction into all Rokoko's marketing touchpoints.

Rokoko.com

The design system for the rokoko.com gives the website a refreshed and modern look. This website is built on simplicity, cleanness and rigid components which can be easily drag-n-dropped to create new landing pages by the growth team, and are made to create a cohesive and sleek layout regardless the order. The marketing site was definitely the biggest touchpoint of the 2022 Rokoko rebrand and follows an extensive Figma design system built exactly to accomodate the company's needs for product pages, pricing scheme, articles, landing pages & more.

The final design was implemented by a Webflow developer and the figma design system was accordingly translated into a ready-to-use Webflow structure.

Helpdesk site

help.rokoko.com is a knowledge base site including articles and guides on how to use and handle hardware and software products. Users are also able to submit requests through this platform which the tech support team will answer.

Ecommerce site

The webshop was modeled based on a minimalistic Shopify template to follow the brand's visual direction. Part of this task was also to design a number of custom functions, and layouts for selected pages.