Weld – Barbora Gadlinova

Client — Weld

Discipline — Branding, illustration, webdesign

Year— 2021-2022

The goal during my time at Weld in 2022 was to match the visuals and branding materials to the company’s software product and give them a sleek, tech-y, yet playful and refreshing look. The project includes illustrations explaining the product’s value (- to be featured on the website), colour system, layout of selected website pages and brand icons.

Brand elements

When creating the first elements that would create the new brand manual for Weld, after the already chosen brand font, next steps were defining the color library and some shapes that would be used throughtout the brand's identity on the website, in social media posts, and also in blog images.

USPs visualisation

These illustrations were created using semiotics to highlight the product's USPs and to explain some core functions.

Website illustrations and ifographics

I created a set of images to accomany the copy on the company's websitte. They follow the same colorful, but sleek visual direction as the rest of the website.